Imagine, if you will, Microsoft suddenly yanking Minecraft from Google’s Play Store. They offer no public explanation, the apps are just gone and there’s no refund either. It’s a $10 app! This would be Microsoft saying, “Fuck you too, Google.”
Okay, this isn’t going to happen, ever. But something similar it is about to happen on the Windows Phone Store, with Google playing the role of the dick waving lunatic.
Google hates Microsoft. They hate Windows Phone even more. Their refusal to allow Microsoft to make an official Youtube app, and refusing the write one themselves, is the finest example of this. They don’t mind trolling Windows Phone users.
This week, Google, realizing that Apple Pay is a threat, bought the “technology” behind Softcard, an NFC wallet app for Android and Windows Phone, which only debuted in late 2014. Google is wasting no time rolling that infrastructure into its existing Wallet app, which is available on both Android and iOS. Softcard, as a company, still exists, but just what it’s doing is anyones guess at this point.
It was revealed today, as part of that sell off, that Softcard will be removing its app from the Windows Phone Store and also from the Play Store, because the best of the app and its backend are being merged into Google Wallet. This isn’t an issue for Android users, as carriers will now stop blocking Google Wallet as part of the deal, and the iOS app will benefit from these new additions as well.
On the Windows side however, this is a major middle finger. Getting the Softcard app already involved several hurdles. You have to have an Enhanced SIM. You also need a third-party app installed on the phone to act as the NFC wallet.
Microsoft’s native Wallet app has technically supported NFC payments since the launch of Windows Phone 8 in 2012, but it’s never been implemented because Microsoft saw the carriers blocking Google Wallet when it appeared on the scene. Microsoft opted to wait for Softcard, which didn’t arrive until late 2014.
In fact, other NFC wallet apps, like Google Wallet, Apple Pay, and CurrentC could function on Windows Phone, but those apps are not coming. Softcard, made by the carriers, was the only option for American users.
Once the Softcard app is gone, Windows Phone users will once again be without an NFC wallet solution. They won’t be tapping to pay for the foreseeable future. With the success of Apple Pay, perhaps Microsoft will just raise its middle finger to the carriers on this one and build out its existing Wallet app to support NFC. We can only hope.
But, the trolling didn’t stop there. Several people, myself included, reported that a Pebble app may be coming to Windows Phone. This was hours before the Softcard announcement, so technically, Pebble got the first and last lulz of the day.
Shortly after the Softcard announcement, Daniel Rubino published a bombshell of a story on Windows Central. It’s really a must read. He reported that Microsoft wrote an app for Pebble, with Pebble’s blessing. Not just an app, but they wanted to partner with Pebble just like they have recently done with Fitbit. There are Fitbit bands in every Microsoft Store, on their webstore, and Fitbit bands are even being given away with Lumia phones.
Imagine the surge in publicity the already moderately known Pebble would get. Their watches would be on TV, at AT&T, in Microsoft’s stores.
Microsoft was even offering to update and maintain the Pebble app, on their own dime, like they already do for Facebook’s app on Windows Phone. Mark Zuckerberg likes Microsoft though. He likes them a lot. Microsoft even invested an obscene amount of money into Facebook back when it was basically just another wouldbe Myspace killer. Facebook had no qualms with Microsoft doing as they wished with the Facebook app on Windows Phone.So, Pebble was going to get the Fitbit and the Facebook treatment from Microsoft. How could they say no? All Microsoft wanted some preferential treatment, so maybe some Pebble updates and apps arrive on Windows Phone first. No big deal.
Pebble said no. Pebble said no even when Microsoft’s own CEO asked Pebble’s CEO, Eric Migicovsky, to enter into this partnership. Eric Migicovsky does not like Microsoft, but he does believe that there must be three smartwatch platforms.
Minecraft creator, Notch, and Steve Jobs, made it cool to hate Microsoft, and now some people are all too happy to stick it to the software giant.
Microsoft poured thousands of dollars into the Pebble endeavour, only to walk in on Pebble dick riding Apple and Google.
And it’s only safe to assume that Microsoft went through similar hoops to woo Snapchat onto the platform, only the catch Snapchat in the act of dick riding too. At least Nokia was able to drag Vine and a beta version of Instagram to the maligned OS.
Need some salve? Ello, that plucky upstart that had everyone talking last September, has expressed interest in making a Windows Phone app. Yeah, I just trolled some of you, sorry.
Oh yes, there’s more. Several media outlets, including Yahoo! have been loudly pounding the nails into the Windows Phone coffin over the last two days, and some even have latched onto Windows 10, declaring the mobile version of the OS dead on arrival, even though it’s hardly a beta yet. Windows Phone just can’t catch a break. Not from the media, and not from dick riding CEOs. And standing between Microsoft and the hail of bullets? Windows Phone users.